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Fossil Shopping Categories
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Fossil Automatic Watches
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Fossil Twist Watches
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Fossil Chronograph Watches
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Fossil watches were known for their mid-1950s era designs and low entry price. They later branched into the sale of leather goods and other accessories in the 1990s. Fossil's desire to establish a Swiss presence led to the purchase of the Zodiac Watch brand and a complete retooling of that line to reflect a retro modern 1970s style in a higher end watch. The 2004 purchase of Michele Watch completed the cycle by offering a high-end Swiss watch with a designer flair. Zodiac was a Swiss brand that had been operating since 1882 when Fossil acquired it in 2001 to give them a higher end brand. In its earlier days, Fossil watches were known for their mid-1950s era designs and low entry price. They later branched into the sale of leather goods and other accessories in the 1990s. Fossil's desire to establish a Swiss presence led to the purchase of the Zodiac Watch brand and a complete retooling of that line to reflect a retro modern 1970s style in a higher end watch. The 2004 purchase of Michele Watch completed the cycle by offering a high-end Swiss watch with a designer flair.
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