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Diesel Shopping Categories
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Diesel Mens Watches
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Diesel Ladies Watches
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Diesel All Watches
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Diesel is an Italian design company. Diesel Watches are sold around the world, It is best known for clothing aimed at the youth market, particularly jeans, but the brand can now be found on everything from wristwatches to perfume. The company is owned by its founder Renzo Rosso, and is based in Molvena in northern Italy.
The company was founded by Renzo Rosso and his former boss Adriano Goldschmied of the AG Jeans company, in 1978. Diesel's milestone years include 1985 (Renzo's complete acquisition of the company), 1988 the hiring straight out of fashion college of current head designer and Creative Director Wilbert Das, 1991 (beginning of the international marketing strategy) and 1996 (opening of Diesel's first flagship store on New York City's Lexington Avenue). In February 2007, the company launched a major intimates and beachwear division for men and women that is carried in the retail and department stores. Diesel Black Gold was announced in November 2007. The company has around 3,500 employees in 17 subsidiaries across Europe, Asia and the Americas. Its products are available in 5000 retail outlets, of which 300 are Diesel-branded stores. 200 of these are owned by the company, the rest are franchised.
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